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Betty has always dreamed of working in the publishing world, but it seems as though there's no place for the non-thin and non-beautiful in the business. People already have their minds set in the idea that beautiful women are only the thin and perfect! Betty really wants a job in that wonderful, yet cruel, world. But can she really find a place in it?
Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers' final effects.
Betty uses her Queens connections to lure big time photographer Vincent Bianchi to shoot for the magazine. When Bianchi insists that Betty meet him at a posh restaurant, she gets a makeover but things don't quite turn out as planned. In the mean time, Bradford tries to get his hands on Fey Sommers' death car and Wilhelmina primps for a big date.
After Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode's deadline looms, and Betty's nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.
It's Halloween and Betty is in for a series of frightful experiences, ranging from showing up dressed for the Mode costume contest until she learns that there isn't one, to dealing with her growing attraction to Henry, and tracking down a watch Daniel left at one of his many girlfriends' apartments, but can't remember which one. Meanwhile, Daniel pays a visit to his mom in rehab, and Wilhelmina is horrified to learn that she can't fit into a designer gown.
Wilhelmina deals with the strong character of her daughter while Betty and Hilda try to gather $20,000 to save their father from deportation.
Betty takes a break from her escalating family troubles when she's assigned to review a posh new hotel. Meanwhile, Daniel is dismayed when Sofia Reyes and her team take up residence in the Mode conference room, and Wilhelmina goes a little bit country to woo a mega rich Texan to advertise his stores in Mode.
To his dismay, Daniel must attend his family's Thanksgiving gathering at the Country Club. Meanwhile, Amanda and Marc create their own gathering at Mode and there is also a dinner at Betty's house where Santos, Justin's father, is in attendance. Meanwhile, Wilhelmina also hosts a Thanksgiving dinner as well but her feast doesn't look as good as it does in magazine pictures.
Betty is left alone during an important photo shoot during which the photographer, Bruno, has come up with questionable concepts. Meanwhile, Daniel wants people to believe he is a family man, Mr. Green interrogates a mortician about the remains of a client and Ignacio gets in trouble with Immigration and Customs.
While everyone at Mode is celebrating Christmas, Betty is questioning her relationship with Walter and the feelings she has for Henry. Meanwhile, Daniel is sure of his love for Sofia, and Amanda, in order to get Betty's position, is planning a perfect Mode holiday party that fills the office with Styrofoam snow and holiday wishes.
Christina's swag lottery, with the Mode closet clothes and accessories, creates a feeding frenzy among the office fashionistas, while Betty wears herself out helping Daniel who had his credit card cut off, because of a $20,000 expense report that Betty filled and who was rejected, making it impossible for him to wine and dine an important Japanese designer, Oshi.
Betty meets a look-a-like -- Ruthie, an editorial assistant at MYW Magazine who dresses and looks like her. Meanwhile, Daniel is in for a surprising revelation from Sofia that leaves everyone stunned.
While Daniel is still suffering from his break up with Sofia, Betty is doing her best to get him back to work and over Sofia. Meanwhile, Wilhelmina decides who will continue to work at Mode once her ambitions to be named Editor-in-Chief are realized.
Betty has her job cut out for her getting prepared for Mode's huge event during New York City's Fashion Week. Meanwhile, Marc and Amanda can't delay getting their hands on something everybody desires, Christina wishes to create her mark in the design world and Daniel calls for Hilda to grant her sister a hand.
Alexis' shocking announcement causes great commotion at both Mode and the Meade home. Betty tries to maintain the peace and order at Mode, however, she is about to face her own personal turmoil when Henry asks her out on a date and Walter tells her he's got a big surprise in store. Meanwhile, Whilhelmina plots her next move to conquer Mode and Justin gets sent home from school for fighting.
Daniel reconnects with Grace Chin, a girl he once stood up for a date in college, and who is now New York City's top lawyer. Meanwhile, Betty befriends Charlie, an out-of-towner she meets at the Mode cafeteria, whom she later discovers to be Henry's girlfriend.
Betty asks her orthodontist out for a date after she is invited by Henry to Charlie's birthday party; Wilhelmina resorts to plan B as she tries to have Daniel and Alexis turn on each other; Daniel tries to keep Alexis from finding out about hiring Grace Chin as Alexis keeps Bradford from leaving jail; Amanda is amused when a designer makes her his "muse" and sends her a silver rubber hobble dress named after her.
Marc, promising to help Betty with inside info for Daniel, convinces her to pretend to be his "girlfriend" when his suspicious mom, Mrs. Weiner (Tony winner Patti LuPone), arrives in town. Things go from bad to worse when Mrs. Weiner invites herself to dinner at the Suarez home and Betty's whole family has to play along with the charade. Meanwhile, Daniel and Alexis struggle to work together after their mom - who actually owns MODE - names them co-editors-in-chief of the magazine.
Betty attempts to keep Daniel focused on his work, but he's tempted to return to his partying ways; Fey's secret diaries becomes a sought-after prize, thanks to Wilhelmina, Alexis and a tell-all writer who has the books in her possession; Constance pressures Ignacio into restarting their 'romance' again.
Betty finds herself alone after learning the truth about Daniel, Christina and Henry; Daniel tries to get over his latest breakup; For the first time as a woman, Alexis is asked out by a guy; Amanda flirts with a designer she thinks is gay; Wilhelmina attracts an unlikely suitor; Santos is ready to surprise Hilda.
Betty juggles her task of bailing her family out of legal problems while setting things up for MODE's assistants' party, but the place she picks to hold the event could bring back memories for Amanda in more ways than one; Alexis ponders about accepting Rodrigo's offer; Daniel seeks Betty's help for his sexual addiction; Hilda prepares for her exam; Wilhelmina makes her bold move to takeover "MODE."
The Suarezes travel to Mexico in an effort to help Ignacio obtain a visa, and at the same time reconnect with more lost relatives, who could provide Betty with the answers about her late mother and Ignacio's real identity; Alexis' former flame from her former life as Alex has now fallen for brother Daniel; Marc becomes jealous over Amanda's new gay friend; Wilhelmina tries to makeover her latest beau; Another "fea" shows up.
Betty and Henry’s romance heats up. Meanwhile, Wilhelmina makes great strides in her ambitious power play, as Daniel descends further in a downward spiral. Explosive secrets will be revealed, and everything will be tied together by a beloved Broadway musical.
Betty's life is in chaos after a series of very unfortunate events, but despite all that's happened, she's still in denial about one thing -- how much Henry's departure has affected her. Meanwhile, Amanda turns to junk food and to Marc in dealing with the revelation that Fey Sommers was her real mother, and Wilhelmina schemes to turn the tragic Meade family events to her advantage.
Bradford tries to change the Meade family history by taking advantage of Alexis's amnesia; Betty suspects Wilhelmina's new bodyguard is doing a lot more than protecting her; Ignacio is in for a surprise from his past; Amanda receives a portion of Fey's inheritance...and the expenses and fees that come with it.
Even as Henry returns to MODE, Betty finds herself attracted to Gio, the snack canteen operator; Wilhelmina, Claire and Amanda bring a lot more unexpected surprises and expose secrets at the Meade Black & White Ball.
Betty tries to impress her college professor with a story that was written by someone else; Daniel is pressured by a advertiser to fire Alexis, who still thinks she is Alex; Marc prepares to train intern Justin; Amanda learns about Wilhelmina's past and the connection she has to finding Amanda's father.